MarkStrat is a time-efficient review of marketing strategy that directs
the business into areas where performance could be improved. The process
involves a highly interactive seminar facilitated by a very experienced
marketing consultant, and is followed short review sessions one and three
months after the main seminar.
will have the following outputs:
- To what
degree the business managers are in agreement about core strategy
strategic risks and opportunities and then putting processes and responsibilities
in place to address these issues
the management team with delegated tasks and targets to address key
drivers of the marketing strategy, those that can maximize opportunity
or mimimise risk.
fact it's a bit like an 'annual health checkup' of your organisations'
and plans - and like health checkups for management it should be done.
::: Time efficient ::: Action orientated